One of the main things I see confusion around among entrepreneurs is crafting the perfect offering.
I often get questions like…
“What’s the perfect amount of time?”
“What should it include?”
“What should I offer in it?”
“What should I teach?”
“What content should I cover?”
As a coach, I know that what’s really happening here is that fears start to creep in. What entrepreneurs are really asking is…
“Do I really know what I’m doing?”
“Am I really an expert at this?”
“How can I ensure that my clients will get results?”
I love getting asked these questions because it’s an opportunity for me to step in and empower that entrepreneur into being the expert that they are.
The best piece of advice I can give when it comes to creating a perfect offer is to stop overcomplicating it and trust yourself.
I’m going to help walk you through this process practically so that you can create the perfect offer that will get results and showcase your expertise. We’re going to do it with a set of questions:
What result or outcome do you want them to obtain?
The first thing you want to ask yourself is what the end goal is. You want to start at the end so you know what to build to help people get there. Think about the final product, solution or result you want someone to have when they work with you.
What’s it going to take to help them get there?
This is where you start to really bring out your expertise. How can you help the individual/group you work with get the result based on your experience? How does it happen? How can you guide them into making it happen?
How long is it going to take?
Here is the one that answers your question about the perfect amount of time. The perfect amount of time is the amount of time it’s going to take for them to obtain the result you are promising. Only you know that, and that is your answer.
What is the best method to help them get there?
The final piece of the puzzle the method of delivery. How can you best deliver what you have outlined above? Is it over the phone? In person? Via email? Decide on the best way to deliver what you want to deliver.
When you follow these questions to outline your offer you’ll keep it simple and strategic. And guess what? People want simple and strategic. Focus on the result you want to offer and the best way you know how to deliver it. That’s how you create the perfect offer.