Welcome to part 2 of this month’s series “Business Q+A” where all month long I am answering your questions around how I built my business!
This week’s questions come from TWO social business bosses, Sierra Lynch and Mary Nauha, and they center around the topic of using social media for your business. Check out their questions below:
These are GREAT questions ladies! Especially because they center around one of my favorite topics: social media!
I love to talking to my clients about social media because often times the women I work with come to me and tell me that they hate using social media for there business. It makes me laugh because I’ve heard it so many times and to be honest I totally get it!
Here’s the reality, if you have a business you need to be on social media.
I’m guessing you are taking the time to read this because you know that. The problem is that social media has you feeling all kinds of overwhelm and confusion.
If that’s the case, then you are in the perfect place! I have combined my expertise in lead generation from the corporate world along with my online marketing expertise to create strategies that only take a few minutes a day. Seriously!
Before we dive into the strategy, let me give you my answers to the questions above.
Let’s start with Sierra’s question on how I figured out Instagram. Prior to being an entrepreneur I worked in marketing in the corporate world. However, that was before the online space and social media became a big thing. I personally used my own marketing expertise and added online research and testing to figure out how to use Instagram strategically. I think the bigger question here is “how do you figure out how to use something in your business if you’ve never used it before or it’s overwhelming?” I think there are two ways you can learn. First, you learn yourself through research and trial and error. This method works but it definitely takes a while. Second, you learn from others. When you don’t know how to do something the best way to learn is from the experts. Whether that be buying a course or joining a program, learning from someone else who knows how to do what you want to learn is the fastest way to master that thing.
As an entrepreneur, my growth skyrocketed when I stopped trying to DIY my business and invested in learning from those who had done what I had been trying to do.
The key takeaway here is that as an entrepreneur you are going to encounter a lot of new things. The best way to learn them is to learn them. Your other option is to outsource, however, I strongly recommend knowing how to do things in your business before outsourcing it to someone else. Even if it’s just a basic understanding of it.
I, too am not a very techy person and tend to be more creative and strategy oriented which is why I have hired someone on to manage the techy side of things. However, I know that’s not always an option and wasn’t an option for me at the beginning of my business so I learned how to do it myself in order to make my business work. Keep the bigger picture in mind of what you want to accomplish, be patient with yourself and give yourself the space to learn business and entrepreneurship.
Mary asked how much time I spend on social media per day. When it comes to my business I would say I spend an average of 10-20 minutes per day on social media. This is where we dive into the strategy piece.
The first thing I want to say when it comes to using social media for your business is that IT DOES NOT HAVE TO BE OVERWHELMING! I REPEAT, IT DOES NOT HAVE TO BE OVERWHELMING!
If it is, it’s simply because you don’t have a strategy in place. If you don’t walk away with anything else today let it be that. A strategy SAVES YOU TIME and GETS YOU RESULTS.
A strategy is the magic pill I pull out when a client tells me they are overwhelmed by social media and that it’s not working for their business. It’s what makes them way away saying things like “this feel very easy” and then come back 24 hours later with “I’m already seeing results!”
A strategy is the key.
So, let’s talk about what a strategy is and what it looks like. A strategy is simply the following:
Choosing your platforms.
I recommend choosing 1-2 platforms to consistently show up on. You can always add more later.
Choosing how many times per week you will show up.
I don’t care if it’s once or twice or ten times. Decide how often you can consistently show up week after week on the same day and time and stick to it. I recommend doing three times per week minimum if you can be consistent with it.
Choosing what you are going to show up with.
In other words, your content. This needs to be a mix of connection, value and selling.
I can’t stress this enough. If you aren’t seeing consistent sales, growth or results its most likely because you aren’t being consistent. The biggest marketing secret is consistency!
Sit down and and write out these things and you’ll have your strategy in place and overwhelm will go out the door while the clients start to walk right in.
If you’re still struggling to build a strategy and need support around this, book a discovery call with me to find out how I can help you create a solid strategy that aligns with you and your business and helps you book clients consistently.