One of the things that I have become an expert at is helping my clients make sales directly from social media.
Here’s the thing though, most of my clients don’t have a large following. Some only have a couple hundred followers and others create their social media when they start working with me and instantly book sales!
Why? It’s because I don’t focus on the number of followers, I focus on the number of conversions.
When you focus on conversions over how large your numbers are you’ll learn how to generate sales more consistently.
In today’s blog post, I want to talk to you the process I teach my clients to use social media to generate sales for their business no matter how large or small your following is.
Create a Publishing Strategy
The first thing I want you to do is decide how often you will consistently publish on your social media platforms. Notice that I said consistently. I don’t want you to post here and there when you’re feeling inspired. I want you to post consistently week after week. I personally recommend posting a minimum of 3x per week.
Create a Content Strategy
Once you’ve decided on how often you are going to publish on social media I want you to think about the type of content you are going to publish. My favorite way to do this (and the easiest way to do this) is to create content buckets. So for example if you decided you are going tp publish on social media 3x per week create 3 content buckets. I recommend the following:
Bucket 1: About (share your story, your why, fun facts, inspiration, etc.)
Bucket 2: Expertise (share your knowledge, tips, strategies, etc.)
Bucket 3: CTA (share your freebies, offerings, services, products, etc.)
Create an Engagement Strategy
One of the things that is often overlooked when it comes to getting clients from social media is engagement. If you are lacking engagement on social media ask yourself how often you engage on social media. Commit to engaging with ideal clients posts 5-10-minutes per day. Most of us spend more time than that online already anyway, we just have to choose to be intentional about engaging.
Remember that social media is a place to build relationships. Start conversations and then respond to people. Don’t be afraid to use your direct messages either. Use it as a networking tool, share your expertise, give value and don’t forget to pitch and pitch consistently. When you are willing to sell you will make sales.