Entrepreneur's Guide to Investing: When to Invest

This month I want to dive into a very real topic that nobody is taking the time to educate entrepreneur’s on. It’s something that everyone is telling you to do without providing you clear guidance on how to do.

It’s the topic of investing.

I want to talk to you about investing because I have seen and done all sides of it. I didn’t invest, I did invest, I made good investments, I made bad investments, etc.

You name it, I’ve experienced it.

My goal with this series is to talk about it. To talk about what it really looks like to invest in your business and to provide you with practical guidance around when, how, who and what to invest in so that you can make wise investments that will produce a ROI for you.

For the first article I want to dive into the topic of knowing WHEN to invest.

How do you know when it’s the right time? Let’s talk about it…

I believe that there are two key ways to identify when it’s time to invest in your business:

When you’re stuck.

The first indicator that it’s time to invest is when you are stuck. If you’ve been spinning your wheels around the same thing over and over again or if you’re hustling all the time without seeing results it’s time to invest.

Here’s the thing, getting an outside perspective, a fresh strategy, an expert opinion, solid guidance, etc. is invaluable. When you’re stuck you are wasting time and missing out on money you could be making in your business. The whole point of having a business is to make money while making an impact and if you aren’t doing that then it’s time to do something about it. The fastest way to do something about it is to invest in the thing that will get you unstuck. From my experience speaking to a business coach is the best way to get unstuck.

When you want to grow.

The next key indicator that it’s time to invest is when you’re ready to get to the next level. Here’s a fact: you don’t know what you don’t know. So if you’ve never been to the next level how do you know how to get there? The beset way to do it is to work with someone whose done it and has successfully helped others do it. You can spend a year trying to figure out how to get to the next level, or you can invest in working with someone who can teach you and help you do it in a couple of months. Again, think time and money. If it’s going to save you time and make you money, it’s worth the investment.


Let’s talk about the elephant in the room. The money you don’t have to invest.

Here’s the reality: NOBODY HAS THE MONEY TO INVEST. Well, maybe not nobody, but it takes a really long time to get to the place where you have the money and in order to get to that place you have to invest FIRST.

I’m willing to bet there are six figure business owners, millionaires and even billionaires who don’t just have cash sitting around for any and every investment. i bet they are finding a way to invest because at that point they’ve learned that it’s how they grow and how they do it quickly.

Investing is ALWAYS a risk and that’s never going to change no matter how much money you do or don’t have. You have to shift your mindset, do your research and invest wisely knowing it’s what’s going to produce results.

Here’s the new mindset to have around investing: I find ways to invest in my business

Stop saying “I don’t have the money to invest” because that’s scarcity mindset and it’s never going to get you anywhere. Instead, believe that you can find ways to invest knowing it’s what’s going to set you up for the future you want to have. Trusting that it’s what’s going to change your situation.

If you get nothing else from this article get this: the right time to invest is not dependent on you having the money, it’s you deciding that you will find a way to invest so that you can make more money.

If you want to build a six-figure business or bigger, you have to start thinking from an abundant mindset and then taking action accordingly.

Want to know when it’s the right time to invest? When you are ready to achieve your dreams.

if that day is today, then today is the day to invest.