Welcome back to week 3 of this month’s series on how to make your first or next four figures!
So far we have talked about how to set your financial goal, how to create your four-figure offer and now this week we are going to be diving into how to market your offer.
It’s important to understand that you need both a marketing strategy and a sales strategy and to understand that the two are different. I’ll be diving into sales next week but before we do that let’s lay out your marketing plan.
The first thing I want to teach you is the rule of marketing because if you understand this rule you’ll set your mindset up for marketing this offer to four-figure success!
THE RULE OF MARKETING: Go far, wide and often with your offer.
Far: When it comes to marketing your offer you have to be in it for the long haul. You created this baby and you are going to go far with it so don’t think I’ll promote it a few times and if it doesn’t sell move on. Nope. We’re in this for the long haul baby.
Wide: When I say wide I mean I want you to talk about your offer on all the platforms you currently have an audience no matter how small. You never know who is going to want your offer on which platform so if you have an email list, social media, etc. share it. I want you to talk about it everywhere.
Often: You need to be prepare to talk about your offer over and over and over and over and over and over (are you annoyed yet?) and over again. I mean it. Once or twice isn’t going to cut it. I mean it.
As a matter of fact, here’s another rule to follow: the more you talk about the offer the more it will sell.
If you know your sales were directly tied to how often you talk about your offer you would talk about it often. So do exactly that!
Alright loves, here’s the gameplan:
Commitment: I want you to commit to talking about your offer for either 30 days, 60 days or 90 days. The bigger your offer is (price point wise) the longer you should talk about it. For the sake of this strategy, I’m going to teach you how to create a 30 day strategy because then you can use that and replicate it for 60 and 90 days.
Channels: Get really clear on the channels you are going to use to market your offer. That includes social media, email list, live video, etc.
Here is what I recommend having: 2-3 social channels, 1 content platform (live video, blog, podcast) and email list.
Content Strategy: Now, we are going to create content that is going to attract the people who are interested in your offer and we are going to sell it!
CTA: Create a clear call to action to market and sell your offer. The more you do it the better you get at it. The rule with this is that you have to share your CTA after every piece of content shared on your content channel (2-3x per week is ideal).
I’m going to lay out the example I started sharing with you about regarding a health coach offering customized 30 day workout and meal plans I started in the previous weeks.
Offer: 30 Day Customized Workout and Meal Plans
Commitment: 30 days
Channels: Instagram + Facebook, live videos, email list
Week 1-How to Create a Healthy Week long Meal Plan
Week 2-How to Shop + Eat Healthy (with an accompanying grocery list with exchange for email address)
Week 3-How to Create a Workout Routine that Works for you
Week 4-Tips for Sticking To Your Workout Routine Every Week
Here’s the trick, you share this content across your content channel every week, create social posts and share it to your email list. I also recommend that you choose topics that are bite-sized pieces of what you sell in your offer.
Here’s the secret to selling: you position your offer as the CTA at the end of every single content piece. Yes I know I already said this but I’m saying it again because that’s how important it is. It can be easy to do the marketing piece because you’re sharing the value but without the promotion piece you’ll miss out on the sale. I’ll talk more about that next week but for now, create your marketing strategy.