Welcome to the fourth and final week of the visibility booster challenge! So far we’ve talked about being creative, consistent and confident when it comes to showing up in front of your audience.
This final week I want to dive into CLARITY. If you feel like your audience isn’t responding to your content or converting it’s probably because there is a lack of clarity.
Clarity plays an important role in your visibility and it does it in a few different ways. Let’s dive into the areas where you need to be clear in order to boost visibility and sales!
The first thing I want to talk about is your intention behind being visible. Some people think they should post on social media, they should go live or they should post stories but they aren’t clear or specific on why. Why are you on social media? What do you truly desire to share with your audience? What is important to you to communicate to them? What kind of experience or transformation do you want them to have when they follow you?
Asking yourself this question will help you ensure that you have intention behind everything that you post.
The next piece which couples so perfectly with your intention is your goal. What is the end goal and result of what you wish to accomplish with your audience? Do you want them to convert into a specific program? Book a call? Send you a message? Go to your website? I want you to get super clear and specific on this piece by following this prompt:
I want my audience to convert by (insert what you want them to do).
Now let’s move on to the next step which will help you obtain this conversion.
The final but most important piece is taking the right action steps once you know what your intention is so that you can make your goal happen. I want you to identify exactly how you are going to obtain that conversion. So for example, I like to get my social media followers to my website and ultimately to my email list. I do that by sharing new blog articles every week that I post on my social media platforms. Then at the bottom of these articles you’ll notice a banner for my magazine. Now I’ve taken people from social to my site to my magazine and have collected their email address. Once that’s happened there’s a funnel set-up with another strategy to convert. You don’t have to have such a long process in place at the start. As a matter of fact I recommend starting and keeping it simple. Just take one step and decide what you want them to do. Now outline how you’re going to do it.
I am going to have my audience convert into (what you want them to do) by (outline your action steps).
Implement these clear steps into your visibility and watch the conversions roll in!